Trademarks - Have YOU protected your most important assets?

We can secure your trademark locally as well as globally!

A trademark is often a company's most important asset and as such it should be legally protected. The easiest way to protect your trademark is to register it in the country or countries in which you have interests. Protecting it gives you the sole right to the commercial use of your trademark.

In order to register a trademark it must, among other things, have its own distinguishing capacity. Distinguishing capacity means that the trademark is not descriptive of the goods and services for which it is used. In certain circumstances distinguishing capacity is achieved through incorporation.

Registration also requires that the trademark can be reproduced graphically, cannot be confused with previously registered trademarks and companies, is not misleading as regards e.g. the type of goods or service, nature, quantity, use, price or geographic origin or be perceived as someone else's family name. The extent of the protection is determined by the goods and services stated in the register of goods.

A trademark can consist of a word, a figure or a combination of these elements. However, trademarks can also consist of slogans, colours, melodies or the shape of a commodity. It can also be the packaging for a commodity, a so-called trademark appearance.

We provide services such as preliminary investigations, strategic consultancy, registration, infringement monitoring as well as the management and renewal of trademarks and domain names around the world.