Domain name strategies

We recommend that all companies have a domain name strategy. The domain name strategy should form the basis for all choices made and actions taken by a company in connection with the registration of domain names and hosting services. The strategy should be in writing and communicated to all parts of the organisation in order to be correctly maintained for as long as possible.

A domain name strategy often goes hand in hand with a company's trademark strategy or is part of it. It is therefore important to register your domain name for the trademarks you have registered and in the countries where the trademark is to be valid. Because registration of a trademark takes much longer than that of a domain name, the domain name should be registered first for legal protection in the countries in which the trademark will be registered.

The way you register and manage your domain names is also an important aspect of your company's marketing. Domain names, websites, e-mail addresses, positioning in search engines, etc., are all part of the image which customers, dealers, consumers and employees have of a company's products and services, position in the world, logos and trademarks.

When you have adopted a domain name strategy and look at your domain name as it is today, you may find a domain name which has already been registered by others. In this event, acquisition or dispute resolution may be ways of getting back the desired domain name so as to complete the strategy.

We can help you with solutions to help you adopt and draw up domain name strategies as well as trademark strategies.